Ferrari, in partnership with RM Sotheby’s at Monterey, California, has set a new world record as a one-of-one 2025 Tailor Made Ferrari Daytona SP3 sold for $US 26 million, becoming the highest-priced new Ferrari ever sold at auction. Commissioned as an additional example beyond the original 599-unit limited-series production run, the car features a striking exposed carbon fibre and Giallo Modena livery with the first ever full-length Ferrari logotype applied across the body. The interior is finished in Q-Cycle, a sustainable fabric made from recycled tyre material and includes yellow seatbelts and embroidered Prancing Horse motifs.

All proceeds from the record-breaking sale will benefit The Ferrari Foundation, a 501(c)3 public charity dedicated to advancing educational programmes and community projects worldwide.